Case Study: How to Build a Recognizable Brand in One Market and Successfully Enter a Brand-New Market
CUSTOMER INTRO
The Super Dentists is a nationally recognized pediatric dental practice that has served families in the San Diego market for more than 25 years. Through a long-term investment in strategic marketing and community presence, the brand has become one of the most recognizable pediatric dental providers in the region.
Today, 3 out of every 5 children in San Diego visit The Super Dentists, demonstrating the strength of the brand and the trust it has built with families.
With continued growth and expansion goals, the practice made the strategic decision in 2025 to open a new office in Moreno Valley, California, introducing the brand to an entirely new market outside of San Diego.
PROBLEM / GOAL
While The Super Dentists had strong brand equity in San Diego, awareness in the Moreno Valley market was extremely limited.
The primary objective was to successfully introduce the brand to a new audience while quickly generating new patient appointments following the office launch.
Before launching the campaign, the business needed:
- Greater awareness among local families with young children
- Education around the benefits of their pediatric dental model
- Consistent patient acquisition to support the new office launch
- A scalable strategy capable of building brand recognition quickly
Without a coordinated multi-channel strategy, the new location risked opening without sufficient community awareness or patient demand.
SOLUTION
LMA Marketing & Advertising implemented a comprehensive media strategy designed to rapidly introduce the brand and build trust within the Moreno Valley community.
Key components included:
- Strategic placement across top-rated local radio stations, including live morning show ad-lib endorsements to create authentic local awareness
- Connected TV (CTV) campaigns to reach streaming audiences with targeted video messaging
- Digital display and digital audio advertising to maintain consistent brand visibility across digital platforms
- Outdoor billboard placement in the Moreno Valley market to reinforce brand presence locally
- External email marketing campaigns, deployed twice per month during key campaign periods
- Expansion of campaigns in Spanish-language digital audio and display advertising to reach a broader audience within the community
The campaign began in July 2025, one month prior to the office opening, and expanded in stages following the launch to increase reach, frequency, and brand familiarity.
RESULTS & BENEFITS
The integrated media strategy produced consistent and accelerating growth in new patient acquisition during the first year of the Moreno Valley office launch.
Early performance demonstrated immediate traction:
- 10 new patients attributed to radio advertising during the first month of opening (August 2025)
- 15 new patients in September, reflecting early campaign momentum
As additional marketing channels were introduced, patient acquisition continued to increase:
- 36 new patients in December 2025
- 75 new patients in February 2026 alone
This represents a 650% increase in monthly new patient acquisition compared to the initial launch period.
In addition to new patient growth, the practice also began seeing return visits from patients who first discovered the office in 2025, indicating early development of patient loyalty and long-term retention.
These results demonstrate how a strategically executed multi-channel media campaign can successfully introduce an established brand into a completely new market while rapidly building patient demand.
WHAT THIS MEANS
- The campaign successfully transformed The Super Dentists from an unfamiliar brand in Moreno Valley into a recognized pediatric dental provider within one year.
- Early patient retention indicates the campaign is generating long-term brand equity, not just short-term patient acquisition.
- The steady increase in monthly patient volume demonstrates that integrated traditional and digital media strategies can accelerate brand adoption in new geographic markets.