Fix Auto Case Study
Why Fix Auto Came to LMA Former President Paul Gange of Fix Auto, hired LMA back in 2010 to market the San Diego franchises. In short, Fix Auto collision centers are independently owned auto body collision centers, that pay a monthly fee to be under the Fix Auto name. Their goal was to grow their national footprint and increase brand recognition. LMA started Radio and Television advertisements for their 8 locations. They had a limited budget and at the time, were only targeting their marketing efforts to San Diego residents. What Did LMA Do? LMA created a marketing plan to substantially grow the Fix Auto brand and expand into multiple markets. We achieved this by implementing a multi-platform plan including TV, Radio, Aerial banners, Sports sponsorships, PR, and multi-prong Digital/Social media campaigns. We began purchasing broadcast TV and radio, working closely with TV newsrooms to get additional coverage of Fix Auto's annual charity program,...
