CalPrivate Bank Case Study
Why CalPrivate Bank Came to LMA CalPrivate Bank - has various locations in beach cities scattered across Southern California. The Bank's focus is to provide a distinctly different banking experience through unparalleled service and creative funding solutions to individuals and businesses with complex financial needs. They offer a wide array of modern financial services, and their real estate lending group specializes in investor commercial properties, owner-occupied buildings, and construction loans. Prior to 2017 “San Diego Bank”, the parent company, operated their (5) locations with different names: Coronado Private Bank, La Jolla Private Bank, etc. In 2017, they announced a corporate name change to CalPrivate Bank and this is where LMA came in. CalPrivate came to us in hopes of rebranding their bank franchise and creating unity under one brand in order to align all their divisions. What Did LMA Do? LMA orchestrated a complete rebranding campaign for the CalPrivate Bank name change across multiple...
