Driven Brands – CARSTAR Canada Case Study
CARSTAR Canada is the leading auto collision repair franchise in the country. CARSTAR has over 320 locations in Canada, making it one of the largest providers. Their technicians are all certified and highly trained to work on any type of vehicle.
Why CARSTAR Canada Came to LMA?
LMA has worked closely with CARSTAR Canada on an array of marketing campaigns. Most recently, the company was having difficulty recruiting new employees. Similarly to other blue-collar industries, attracting new applicants to their company was becoming increasingly difficult.
What Did LMA Do?
LMA designed a comprehensive digital marketing campaign to address CARSTAR Canada’s recruitment challenge. The goal was to target young men, aged 18-34, who had a keen interest in the automotive industry and were actively seeking employment opportunities. The strategy included dynamic creative and targeted messaging across various digital platforms including digital audio and display. Using behavioral and contextual targeting, we customized our approach, tailored to how people behave and interact online. LMA ensured that the campaign effectively reached CARSTAR’s target market.
Results
The CARSTAR Recruitment Campaign ran Q4 2023. The campaign generated over 15 million combined impressions, from display ads and audio ads. It resulted in 25,963 clicks, with an average click-through rate (CTR) of 0.17%. Additionally, the campaign saw an impressive average completion rate (ACR) of 95.94%, with a total of nearly 432,000 completed audio listens. Through targeted and dynamic digital marketing efforts, LMA successfully addressed CARSTAR Canada’s recruitment challenges, driving substantial engagement and attracting a significant number of potential employees to their collision centers.