St. Paul’s Senior Services Case Study
St. Paul’s Senior Services has been providing best in class senior care to San Diego for over 60 years. Their programs and offerings include three senior living communities, a skilled nursing center, a senior day program, a child care center, and four St. Paul’s PACE (Program of All-inclusive Care for the Elderly) medical centers throughout San Diego. St. Paul’s provides affordable, innovative, and comprehensive programs with great value placed on independence at all stages of life.
Why St. Paul’s Came to LMA
When St. Paul’s first came to LMA, it was strictly for media placement, mainly radio and television. However, as St. Paul’s introduced more programs and locations, Marketing Director Amanda Gois needed a more comprehensive support from LMA. They needed to get the right messaging in front of the right audience and fill in new vacancies.
What Did LMA Do?
LMA provided dynamic creative and strategy for television, radio, print, OTT, and overall marketing strategy. Through prospecting, behavioral, and contextual targeting, we cast a wide net to the right audience. By using Amazon shopping data, we were able to drive engagement through off-the-shelf data sets such as lifestyle, contextual, and in-market audiences. Our strategy also utilized Connected TV, Local Broadcast TV, and to serve audience specific video ads through devices such as Roku, Xbox, Apple TV and more. Through media partnerships, we secured radio spots on 92.5 ______
Results